Rootline takes over Meta, TikTok and YouTube for Shopify brands doing $30k–$100k a month. We run every campaign end to end and charge a percentage of the revenue our campaigns drive. No retainer, no management fee, no setup fee.
This is the same teardown we run on every free audit, stripped down for the website. Pick the stage closest to your store and you’ll see what we’d see on day one: a category read, a five-axis score (out of 10), and the two things we’d ship first.
Rootline is a performance agency built around a single idea: an agency should only get paid when the campaigns it builds actually move revenue. This page is the long version of how that works, and the questions every founder asks before they hand over their ad account.
Most "performance" agencies still bill a retainer of $5k–$15k a month whether revenue is up 40% or down 20%. That is a subscription with a results-flavoured wrapper.
Rootline charges zero retainer. Zero management fee. Zero setup fee. The only money that moves between us is a percentage of the revenue that campaigns we build and run on your account generate. If those campaigns don’t earn purchases, we don’t invoice.
Old performance-fee models took a cut of "lift" above a pre-engagement baseline. Every quarter became an argument over what counts as lift, what counts as the brand’s own work, and which seasonality to discount.
Rootline only takes a cut of revenue tracked at the campaign / UTM / pixel level on the campaigns we build. Meta Pixel + CAPI, TikTok Pixel, Shopify reporting. Your existing campaigns get paused at kickoff. Everything we take a fee on is something we built, end to end.
The ad accounts, the pixels, the Shopify store, the CAPI integrations, the creative assets — all of it stays in your Business Manager and on your domain. Rootline operates inside your accounts at Manage / Operator level. Revoke access in two clicks if you ever need to.
Ad spend goes on your card, not ours. We don’t mark spend up, we don’t hold media credit, we don’t take commission from Meta. The only money that touches Rootline is the campaign-revenue fee.
Below ~$30k/mo in online revenue, we’d love to help, but your brand has to be the right fit. Above $100k+/mo, the model still scales, but you’ll need more in-depth campaign management.
The brands where this lands best: Shopify DTC stores doing $30k–$100k/mo in online revenue, with real margin, a working checkout, and a founder who can stand in front of a camera once a month. If you sell mostly through Amazon, Walmart or Chewy, this isn’t a fit — the attribution model doesn’t work.
The Rootline agreement fits on one page. We take over the ad account, our campaigns generate revenue, we take a percentage of that revenue. Everything else is just the operating procedure that keeps it honest.
Operator-level access on Meta, TikTok, Google and YouTube. Existing campaigns get paused at kickoff. Every campaign that runs from day one is one we’ve built, named and tagged.
10–22% of revenue attributed to our campaigns at the UTM / pixel / platform level. Tier depends on services in scope. No retainer, no management fee, no setup fee, no spend mark-up.
Monthly invoice pulls directly from Meta / TikTok / Shopify reporting. Same numbers you can see in your accounts. If the campaigns we build didn’t spend or didn’t earn, there’s nothing to invoice.
We don’t sell SEO, web development, cold calling, influencer management or fulfillment. If a brand needs those, we’ll tell them up front and point them somewhere else. The fewer things on the menu, the better each one gets.
Every engagement follows the same arc. The audit is free. The workshop locks the next 60 days of creative direction. The first campaigns are live by week two. After that the only standing artefact is a five-minute memo every Monday.
Store + ad library + organic teardown. You get the document whether or not we ever sign.
Operator access on Meta / TikTok / Google. Pixels + CAPI verified end-to-end. Existing campaigns paused.
45-minute Zoom. ICP, hero product, margins, founder camera comfort, hard nos. Recap doc same day.
First three creative concepts, scripts, shot lists. Campaigns rebuilt and launched against the locked brief.
Weekly memo: what ran, what worked, what didn’t. Monthly invoice off platform + Shopify reporting.
Pick the smallest tier that covers what you actually need run. Most stores start at Ads + social and graduate up only when content production becomes the bottleneck. You can switch tiers at any 90-day mark.
The fee is a percentage of revenue attributed to the campaigns we build and run, not lift-over-baseline, not your total store revenue. Pick a tier, slide to the campaign revenue you’d expect, and you’ll see what we’d invoice.
Ad spend is funded directly by your card on the platform. The fee is on top of spend and pulled from the same Meta / TikTok / Shopify reports you can see in your own dashboards.
Pulled verbatim from the first 45 minutes of every audit call we’ve run. If something you need to know isn’t here, that’s what the audit is for.
A percentage of revenue attributed to campaigns we build and run on your account, invoiced monthly off the same Meta / TikTok / Shopify reports you can pull yourself. No retainer, no setup fee, no spend markup. If campaigns don’t earn, we don’t invoice.
Roughly $30k/month in online revenue. Below that the math doesn’t support either side, usually the bottleneck is product-market fit, not media. We’ll tell you on the audit call if we think you’re too early and what to fix first.
90 days. Either side can walk after that with 30 days’ notice. We’ve never asked anyone to sign a multi-year MSA and we never will.
No. We operate inside your Business Manager at Manage / Operator level. The ad accounts, pixels, CAPI, Shopify store and all creative assets stay yours. Revoke access in two clicks if you ever need to.
Yours. Always. We don’t hold media credit, mark up spend, or take commission from Meta. Spend hits your card on platform; the only money that touches Rootline is the campaign-revenue fee.
Good. We’ll write the briefs, hooks and shot lists; your team films. Most engagements run faster this way. If you don’t have a creative team, we direct your UGC creators or your founder, we just don’t pick up the camera ourselves.
No. The fee model is built on first-party attribution, pixel, CAPI, Shopify checkout. Marketplaces strip that signal. If 70%+ of your revenue is off-Shopify, this isn’t a fit and we’ll tell you on the audit.
Because most stores don’t need an agency, they need to fix three things on the site and re-launch a single campaign. The audit makes that obvious in 30 minutes. If you walk away with the doc and never hire us, we’ve still done good work.
Free audit, no obligation. You’ll get back a written diagnostic of the paid + organic setup, the two things we’d ship first, and a proposal, or an honest reason we’re not the fit. We tell people no for a living; if it’s wrong, we’ll say so.